MY TYPE MY TYPE
An imaganitive problem solverwho connects the dots between brand standards, business strategy, and analytics to imagine creative experiences for real world problems.
I make informed design decisions that bridge the gap between business goals and user needs. It’s this design thinking that allows me to craft meaningful and hyper-targeted messaging that primes the sales funnel from the top to the bottom, while at the same time, watching effective ad spends that produce above average return on investments (ROIs).
01
Content Creation
- Content Creation
- Branding
- Visual Design
- Frontend Design
- Copywriting
- Video Editing
02
Project Mgmt
- Copywriting
- Integrated Design
- Brand Stewardship
- Environmental
- Experiential Marketing
- Video Editing
03
Content Creation
- Copywriting
- Integrated Design
- Brand Stewardship
- Environmental
- Experiential Marketing
- Video Editing
04
Strategy
- Google Business Profile
- Local Search Visibility
- Automation
- Conversions and KPIs
- Engagement
- Video Editing
BOYDALICIOUS
MY TYPE MY TYPE
I THINK YOU'LL LIKE MY
MY TYPE
Utilizing data-driven insights to inform design decisions. Proficient in relevant tools and software, I analyze user behavior and track performance metrics to ensure each design is not just visually appealing but also strategically impactful. Staying updated on industry trends and best practices allows me to integrate the latest knowledge into my strong leadership and team management skills.
03
Strategic
Analyzing full funnel metrics to effectively forecast, test, and measure campaign success.
leadership
Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Creative
Connecting the dots between brand standards, business strategy, and analytics.
Empathetic
I create meaningful, differential designs that convey your true message and build an audience around rich user journeys and experiences.
From large-scale installations to email microcopy, I build content that resonates, expands reach, and grows Revenue and brand affinity that also aligns processes with business objectives.
Execute content that resonates
Data-driven, imaginative creative output
Design
Digital marketing
Strategy
PROCESS
Brand positioning
Identify Trends
Competitive Analysis
Align process with business objectives.
PROCESS
Manage marketing budgets
strong ROI.
Build relationships with external agencies, vendors, and media partners to optimize marketing efforts.
Strengthen
brand identity and market positioning across all channels.
Identify Trends
Revenue Growth & Guest Engagement
Expand reach, Revenue Growth and Brand Affinity. Enhance guest engagement
Team Leadership & Budget Management
Execute content that resonates
Data-driven, imaginative creative output
brand positioning
Traditional print advertising, Direct mail
Collaborate with sales teams to promote campaigns
Channel Management
Social media, email campaigns, and website management, SEO, SEM,
Value.
• Always do the right thing, in every decision and action.
• Lead with excellence, confidence and humility, as demonstrated by
being a learner, building great teams and being naturally collaborative.
• Behold client-centricity. A commitment to client value creation.
• Committed to shared success.
• Actively help others reach their aspirations professionally and personally.
• All-in on inclusion, diversity and equality, as demonstrated by personal impact and overall results.
• Courage to zig or zag midstream
• Seek out what’s next
Respectfully challenge assumptions
Rapid changes around the intersection of business intelligence, groundbreaking creative tools, and zero-waste e-commerce lifecycles
Analyzing full funnel metrics to effectively forecast, test, and measure campaign success
strategic creativity to some of the most complex issues facing
evidence-based strategy = breakthrough creativity
rapid change around science, art, and commerce advancing a comprehensive digital media strategy across search, social, and programmatic channels, aimed at increasing brand awareness, driving website traffic, and generating leads.
- Analyzing full funnel metrics to effectively forecast, test, and measure campaign success
- Working closely with marketing, sales, and product teams to develop and manage program plans
- Understanding the market and competitive landscape to contribute insights on go-to-market strategies
advancing a comprehensive digital media strategy across search, social, and programmatic channels, aimed at increasing brand awareness, driving website traffic, and generating leads.
Analyzing full funnel metrics to effectively forecast, test, and measure campaign success
Design
Traditional print advertising
Direct mail
Collaborate
sales and revenue teams to develop promotions and campaigns
Digital marketing
SEO, SEM, social media, email campaigns, and website management.
Strategy
data-driven
HYPER-personalized
brand positioning
Channel Management
Identify trends worth investing
competitive analysis
Comprehensive marketing strategy
aligned
resort’s business objectives.
Oversee
partnership marketing efforts
PROCESS
Manage marketing budgets
strong ROI.
Build relationships with external agencies, vendors, and media partners to optimize marketing efforts.
Strengthen
brand identity and market positioning across all channels.
identify trends and opportunities.
Execute content that resonates
Revenue Growth & Guest Engagement
expand reach Revenue Growth and brand affinity.Enhance guest engagement
Oversee partnership marketing efforts
expand reach and brand affinity.
Team Leadership & Budget Management
Fostering a culture of creativity and innovation.
Design
Traditional print advertising
Direct mail
Collaborate
sales and revenue teams to develop promotions and campaigns
Digital marketing
SEO, SEM, social media, email campaigns, and website management.
Strategy
data-driven
HYPER-personalized
brand positioning
Channel Management
Identify trends worth investing
competitive analysis
Comprehensive marketing strategy
aligned
resort’s business objectives.
Oversee
partnership marketing efforts
PROCESS
Manage marketing budgets
strong ROI.
Build relationships with external agencies, vendors, and media partners to optimize marketing efforts.
Strengthen
brand identity and market positioning across all channels.
identify trends and opportunities.
Execute content that resonates
Revenue Growth & Guest Engagement
expand reach Revenue Growth and brand affinity.Enhance guest engagement
Oversee partnership marketing efforts
expand reach and brand affinity.
Team Leadership & Budget Management
Fostering a culture of creativity and innovation.
A strong digital core built on process, passion, and purpose.
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VALUE PROPOSITION
MY TYPE
Strengthen brand identity and market positioning across all channels.
Utilizing data-driven insights to inform design decisions. Proficient in relevant tools and software, I analyze user behavior and track performance metrics to ensure each design is not just visually appealing but also strategically impactful. Staying updated on industry trends and best practices allows me to integrate the latest knowledge into my strong leadership and team management skills.
