INTRO
PASSION, PURPOSE, PROCESS
IS MY VIBE.
I make informed design decisions that bridge the gap between business goals and user needs. It’s this design thinking that allows me to craft meaningful and hyper-targeted messaging that primes the sales funnel from the top to the bottom, while at the same time, watching effective ad spends that produce above average return on investments (ROIs).
ExperienceD
With over two decades of experience, I bring a wealth of knowledge and practical wisdom to the table.
Collaborative
I thrive on collaboration, encouraging interdependencies, and creating environments that foster ingenuity.
Empathetic
I create meaningful, differential designs that convey your true message and build an audience around rich user journeys and experiences.
STRATEGIC
Analyzing full funnel metrics to effectively forecast, test, and measure campaign success and ensure sales pipelines are at full throttle.
SKILLS
BUILD. DEPLOY. NURTURE.
I have learned how to get to the heart of the why. To do so I value asking the difficult questions.
An imaganitive problem solver who connects the dots between brand standards, business strategy, and analytics to imagine creative experiences for real world problems. Thrives in iterative and fast-paced environments. Takes an informed design approach to connect the dots between business goals, user needs, and design outcomes.
01
Content Creation
- Content Creation
- Branding
- Visual Design
- Frontend Design
- Copywriting
- Video Editing
02
Project Mgmt
- Copywriting
- Integrated Design
- Brand Stewardship
- Environmental
- Experiential Marketing
- Video Editing
03
Content Creation
- Copywriting
- Integrated Design
- Brand Stewardship
- Environmental
- Experiential Marketing
- Video Editing
04
Strategy
- Google Business Profile
- Local Search Visibility
- Automation
- Conversions and KPIs
- Engagement
- Video Editing
SKILLS
A strong digital core built on process, passion, and purpose.
I have learned how to get to the heart of the why. To do so I value asking the difficult questions.
An imaganitive problem solver who connects the dots between brand standards, business strategy, and analytics to imagine creative experiences for real world problems. Thrives in iterative and fast-paced environments. Takes an informed design approach to connect the dots between business goals, user needs, and design outcomes.
BOYD
INTRO
I THINK YOU'LL LIKE MY
MY TYPE
Utilizing data-driven insights to inform design decisions. Proficient in relevant tools and software, I analyze user behavior and track performance metrics to ensure each design is not just visually appealing but also strategically impactful. Staying updated on industry trends and best practices allows me to integrate the latest knowledge into my strong leadership and team management skills.
evidence-based strategy = breakthrough creativity
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Value #1
Always do the right thing.
Value #2
Lead with excellence, confidence and humility.
Value #3
Behold the value of client-centricity.
Value #4
All-in on inclusion, diversity and equality.
Value #5
Respectfully challenge assumptions.