2002 — 2025

PORT-
FOLIO

TERRA FIRMA

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Marketing Strategy & Creative Leadership

Informed design coupled with robust insights ensures all touchpoints align with business goals and user needs.

My name is Boyd Martin, and I specialize in marketing, customer journeys, and business intelligence — all underpinned and serving creative ideation and production.

I’ve partnered with businesses across a broad spectrum of verticals large and small, to deliver strategic and visually compelling solutions that drive engagement and accelerate growth, including brand identity, campaign development, digital and print collateral, and end-to-end channel marketing.

In the end I help articulate an organization’s value and goal-setting, and extend reach across whichever touchpoints best serve these ends.

CREATIVE

Takes an informed design approach to connect the dots between business goals, user needs, and design outcomes.

Marketing

Impacts function and leads and/or provides expertise cross-disciplined project teams as outlined in marketing plan.

Project mgmt

Clear and actionable strategies to support an efficient and effective go-to-market plan.

Business Insights

Strategic insights and design thinking connect branding, business goals, and user journeys. 

SKILLS

BUILD. DEPLOY. NURTURE.

I have learned how to get to the heart of the why. To do so I value asking the difficult questions.

An imaganitive problem solver who connects the dots between brand standards, business strategy, and analytics to imagine creative experiences for real world problems. Thrives in iterative and fast-paced environments. Takes an informed design approach to connect the dots between business goals, user needs, and design outcomes.

SKILL STACK

01

DESIGN

Branding
Visual Design
Website Design
Print Design
Content ​Creation
UI/UX
Video ​Production

02

MARKETING

Digital Marketing
SEO/SEM
Process Automation
Email Marketing
Social Media
Campaign Oversight
Channel Management

03

OPERATIONS

Process Automation
Campaign Oversight
Go-to-Market
Project Management
Learning Agility
Digital Fluency
Customer Centricity
Impact & Scope

04

STRATEGY

Lead Generation
Funnel Management
Go-to-Market
Analytics
KPI Reporting
Brand positioning
Trend Analysis
Data Analysis

PIXEL PERFECT

MY WORKS

Linkedin-in Behance Instagram

I THINK YOU'LL LIKE MY TYPE

“With over two decades of experience navigating the intersection of creative vision and business logic, I have transitioned from the ‘maker’ to the ‘architect.’ My career has been defined by a simple principle: Creative is only as good as the results it yields.

I have spent my career in the trenches of high-stakes marketing, moving from the production of assets to the stewardship of multi-million dollar brands. Whether I am rebranding a nationally recognized heritage gateway to achieve a 5X increase in throughput or optimizing a $750,000 outdoor campaign to drive a 20% revenue spike, my focus remains on the ‘Big Picture.’

I am a tech-agnostic, values-driven leader who believes that the most effective marketing strategies are built on a foundation of clean data and human storytelling. Today, I partner with organizations to:

  • Mitigate Risk: Identifying project pitfalls and bottlenecks before they impact the budget.

  • Bridge the Gap: Acting as the translator between creative teams, technical vendors, and executive stakeholders.

  • Drive Growth: Utilizing hyper-personalized, data-driven strategies to convert bottom-of-funnel audiences into loyal customers.

My goal is no longer just to create a campaign, but to build a sustainable engine for growth that aligns perfectly with your organizational objectives.”

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