ROBERT BOYD MARTIN

PORTFOLIO |

COHERENT STRATEGIES IN TIMES SUCH AS THESE

PROVIDING

01

Informed design coupled with robust insights ensures all touchpoints align with business goals and user needs.

The Finance Solution

Connecting the dots between brand standards, business strategy, and analytics. Strengthen brand identity and market positioning across all channels.

20+ YEARS

Design thinking and Execution

COHERENT STRATEGIES IN TIMES SUCH AS THESE

PROVIDING

SKILLS

BUILD. DEPLOY. NURTURE.

I have learned how to get to the heart of the why. To do so I value asking the difficult questions.

An imaganitive problem solver who connects the dots between brand standards, business strategy, and analytics to imagine creative experiences for real world problems. Thrives in iterative and fast-paced environments. Takes an informed design approach to connect the dots between business goals, user needs, and design outcomes.

360°, Integrated

Design thinking and strategic insights to fulfill business goals and user needsI make informed design decisions that bridge the gap between business goals and user needs. It’s design thinking that allows meaningful and hyper-targeted messaging that primes the funnel.

CREATIVE

Takes an informed design approach to connect the dots between business goals, user needs, and design outcomes.

Marketing

Impacts function and leads and/or provides expertise cross-disciplined project teams as outlined in marketing plan.

Marketing

Impacts function and leads and/or provides expertise cross-disciplined project teams as outlined in marketing plan.

Project mgmt

Clear and actionable strategies to support an efficient and effective go-to-market plan.

01

DESIGN

Branding
Visual Design
Website Design
Print Design
Content ​Creation
UI/UX
Video ​Production

02

MARKETING

Digital Marketing
SEO/SEM
Process Automation
Email Marketing
Social Media
Campaign Oversight
Channel Management

03

OPERATIONS

Process Automation
Campaign Oversight
Go-to-Market
Project Management
Learning Agility
Digital Fluency
Customer Centricity
Impact & Scope

04

STRATEGY

Lead Generation
Funnel Management
Go-to-Market
Analytics
KPI Reporting
Brand positioning
Trend Analysis
Data Analysis

PIXEL PERFECT

MY WORKS

I THINK YOU'LL LIKE MY TYPE

Utilizing data-driven insights to inform design decisions. Proficient in relevant tools and software, I analyze user behavior and track performance metrics to ensure each design is not just visually appealing but also strategically impactful. Staying updated on industry trends and best practices allows me to integrate the latest knowledge into my strong leadership and team management skills.

Value #1

Always do the right thing.

Value #2

Lead with excellence, confidence and humility.

Value #3

Behold the value of client-centricity.

Value #4

All-in on inclusion, diversity and equality.

Value #5

Respectfully challenge assumptions.