Every brand needs a champion in their corner
HI!
My Name is Robert Martin, and I am an imaginative problem solver.
Developing and implementing creative strategies that connect brand standards, business goals, and user expectations. With strong leadership and team management skills, I serve as a resource facilitator, traffic manager, and production lead. Effective communication between creative team members, clients, and stakeholders ensures clear relay of project updates and requirements, driving deliverables and managing expectations.
- INTEGRATED DESIGN
- DIGITAL MARKETING
- BRANDING
- STRATEGY
- PROJECT MANAGEMENT
- CONTENT CREATION
Every brand needs a champion in their corner
Creative Solutions for real-world problems
An imaginative problem solver, I connect the dots between brand standards, business strategy, and analytics to imagine creative experiences for real-world problems. Thriving in iterative and fast-paced environments, I take an informed design approach, bridging the gap between business goals, user needs, and design outcomes.
Project Management
___________________________________ Balancing multiple projects simultaneously, encouraging interdependencies, and leveraging available resources to ensure project success.
Analytics
_______________________________ I have learned that to get to the heart of the why, I utilize an informed design approach that connects the dots between business goals, user needs, and design outcomes.
Strategy
____________________________ Utilizing data-driven insights to inform design decisions. From analyzing user behavior to tracking performance metrics, I integrate analytics to ensure that each design is not just visually appealing but also strategically impactful.
Visual Design
_______________________________________ Crafting visually stunning experiences across both print and digital platforms. From eye-catching print materials to interactive digital designs, I bring creativity and strategic thinking to every project.
A Historic Rebrand
Inclusive Marketing Success Story
A beloved destination, due in large part to its rich history, need to renovate its museum and in the process, its message. Once a haven for wealthy industrialists, it was recognized that this unique draw was only a wrinkle in time when compared to the geological and environmental passages of time that serve in an original capacity as well. The problem was how to create a brand and tone-of-voice that communicated this new commitment to all encompassing historical touchstones.
Increase in throughput.
Revenue over $1 million for first time.
Ideation
Allow miles wound place the leave had. To sitting subject no improve studied limited. Ye indulgence unreserved connection alteration appearance my an astonished.
Creative Identity
Established key visual brand elements, which included a logo, typography, colors, style guide and additional elements. Ensured everything developed was on brand and aligned with the business goals.
Postmortem
A Huge Success! The project was presented to corporate and philanthropic entities well known and the $5 million goal was obtained well in advance of an already ambitious timeframe. Construction is in full swing.
