A CALMING PRESENCE FOR CHAOTIC TIMES.

EXPERIENCE

ROBERT BOYD MARTIN

PORTFOLIO |

02

EXECUTING CONTENT THAT

RESONATES.

BUILD. DEPLOY. NURTURE.

It’s this design ethos that allows the craft of advertising design to evoke meaningful connections and hyper-targeted messaging.

Rapid changes around science, art, and commerce advances a comprehensive digital media strategy across search, social, and programmatic, aimed at increasing brand awareness, driving website traffic, and generating leads. Understanding the market and it’s competitive landscape are the insights that win as teams go-to-market.

no

más

02

EXECUTING CONTENT THAT

RESONATES.

It’s this design ethos that allows the craft of advertising design to evoke meaningful connections and hyper-targeted messaging.

Rapid changes around science, art, and commerce advances a comprehensive digital media strategy across search, social, and programmatic, aimed at increasing brand awareness, driving website traffic, and generating leads. Understanding the market and it’s competitive landscape are the insights that win as teams go-to-market.

no

más

RESONATES.

SKILLS

I have learned how to get to the heart of the why. To do so I value asking the difficult questions.

An imaganitive problem solver who connects the dots between brand standards, business strategy, and analytics to imagine creative experiences for real world problems. Thrives in iterative and fast-paced environments. Takes an informed design approach to connect the dots between business goals, user needs, and design outcomes.

Physical Postures

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Physical Postures

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Physical Postures

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Physical Postures

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A radiant voice of reason, and daring creative leader.

An imaganitive problem solver who connects the dots between brand standards, business strategy, and analytics to imagine creative problem-solving for real world problems. I take a strategic insights and design thinking to connect the dots between brand standards, business goals, and seamless user experiences. 

Physical Postures

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Physical Postures

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Physical Postures

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Physical Postures

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PROCESS

Brand positioning

Identify Trends

Competitive Analysis

Align process with business objectives.

Manage marketing budgets strong ROI.

Build relationships with external agencies, vendors, and media partners to optimize marketing efforts.

Strengthen brand identity and market positioning across all channels.

Identify Trends 

Revenue Growth & Guest Engagement

Expand reach, Revenue Growth and Brand Affinity. 

Execute content that resonates with data-driven, imaginative creative

brand positioning

Traditional print advertising, 

Collaborate with sales teams to promote campaigns

Channel Management

 


Digital Fluency
Customer Centricity

Impact & Scope

Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity


Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

ANALYTICS

 

SKILLS

Integrated Marketing Strategy
Marketing Plan Execution
Creative Concepting
Creative Direction
Event Programming
Social Media Marketing
Business Development
Purpose-Led Values-Driven
Detail-Oriented
Branding
Digital Marketing
(SEO/SEM, Content Creation, Social Media)
Email Marketing
Lead Generation
Funnel Management
Copywriting

MARKETING

Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing Strategies
Product Development
Product Marketing
Project Management
Selling Techniques
Social Media

PROFICIENCIES
Page Layout
Publishing
Frontend Web Design
UI/UX
WordPress
Lead Generation

CROSS-ORG SKILLS

Effective Communication
Results-Driven
Learning Agility
Digital Fluent
Business Development


Purpose-Led Values-Driven

 

 

data-driven

HYPER-personalized 

brand positioning

Execute content that resonates

 expand reach

Revenue Growth

and brand affinity.

 expand reach and brand affinity.

Fostering a culture of creativity and innovation.

 

strategic creativity to some of the most complex issues facing

evidence-based strategy = breakthrough creativity

rapid change around science, art, and commerce advancing a comprehensive digital media strategy across search, social, and programmatic channels, aimed at increasing brand awareness, driving website traffic, and generating leads.

Analyzing full funnel metrics to effectively forecast, test, and measure campaign success

Working closely with marketing, sales, and product teams to develop and manage program plans

Understanding the market and competitive landscape to contribute insights on go-to-market strategies

Advancing a comprehensive digital media strategy across search, social, and programmatic channels, aimed at increasing brand awareness, driving website traffic, and generating leads.

Analyzing full funnel metrics to effectively forecast, test, and measure campaign success.

 

data-driven

HYPER-personalized 

brand positioning

Execute content that resonates

 expand reach

Revenue Growth

and brand affinity.

 expand reach and brand affinity.

Fostering a culture of creativity and innovation.

ROBERT BOYD MARTIN

GEORGIA / FLORIDA

Phone: (909) 621-4463

Email: magusnet@icloud.com

INTRO

I THINK YOU'LL LIKE MY

MY TYPE

Utilizing data-driven insights to inform design decisions. Proficient in relevant tools and software, I analyze user behavior and track performance metrics to ensure each design is not just visually appealing but also strategically impactful. Staying updated on industry trends and best practices allows me to integrate the latest knowledge into my strong leadership and team management skills.

BOYD

INTRO

I THINK YOU'LL LIKE MY

MY TYPE

Utilizing data-driven insights to inform design decisions. Proficient in relevant tools and software, I analyze user behavior and track performance metrics to ensure each design is not just visually appealing but also strategically impactful. Staying updated on industry trends and best practices allows me to integrate the latest knowledge into my strong leadership and team management skills.

© 2024 Created 100% by me, Boyd Martin