Robert Boyd Martin

I THINK YOU'LL LIKE MY

MY TYPE

Insights that help mitigate risk, be best in class, and capture opportunities.

Utilizing data-driven insights to inform design decisions. Proficient in relevant tools and software, I analyze user behavior and track performance metrics to ensure each design is not just visually appealing but also strategically impactful. Staying updated on industry trends and best practices allows me to integrate the latest knowledge into my strong leadership and team management skills.

I THINK YOU'LL LIKE MY

MY TYPE

An imaganitive problem solverwho connects the dots between brand standards, business strategy, and analytics to imagine creative experiences for real world problems.

I make informed design decisions that bridge the gap between business goals and user needs. It’s this design thinking that allows me to craft meaningful and hyper-targeted messaging that primes the sales funnel from the top to the bottom, while at the same time, watching effective ad spends that produce above average return on investments (ROIs).

Design

Digital marketing

Strategy

PROCESS

Brand positioning

Identify Trends

Competitive Analysis

Align process with business objectives.

PROCESS

Manage marketing budgets

strong ROI.

Build relationships with external agencies, vendors, and media partners to optimize marketing efforts.

Strengthen

brand identity and market positioning across all channels.

Identify Trends

Revenue Growth & Guest Engagement

Expand reach, Revenue Growth and Brand Affinity. Enhance guest engagement

Team Leadership & Budget Management

Execute content that resonates

Data-driven, imaginative creative output

brand positioning

Traditional print advertising, Direct mail

Collaborate with sales teams to promote campaigns

Channel Management

Social media, email campaigns, and website management, SEO, SEM,

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Rapid changes around the intersection of business intelligence, groundbreaking creative tools, and zero-waste e-commerce lifecycles

Analyzing full funnel metrics to effectively forecast, test, and measure campaign success

strategic creativity to some of the most complex issues facing

evidence-based strategy = breakthrough creativity

rapid change around science, art, and commerce advancing a comprehensive digital media strategy across search, social, and programmatic channels, aimed at increasing brand awareness, driving website traffic, and generating leads.

Analyzing full funnel metrics to effectively forecast, test, and measure campaign success
Working closely with marketing, sales, and product teams to develop and manage program plans
Understanding the market and competitive landscape to contribute insights on go-to-market strategies

advancing a comprehensive digital media strategy across search, social, and programmatic channels, aimed at increasing brand awareness, driving website traffic, and generating leads.

Analyzing full funnel metrics to effectively forecast, test, and measure campaign success

Design

Traditional print advertising
Direct mail

Collaborate

sales and revenue teams to develop promotions and campaigns

Digital marketing

SEO, SEM, social media, email campaigns, and website management.

Strategy

data-driven

HYPER-personalized

brand positioning

Channel Management

Identify trends worth investing

competitive analysis

Comprehensive marketing strategy

aligned

resort’s business objectives.

Oversee

partnership marketing efforts

PROCESS

Manage marketing budgets

strong ROI.

Build relationships with external agencies, vendors, and media partners to optimize marketing efforts.

Strengthen

brand identity and market positioning across all channels.

identify trends and opportunities.

Execute content that resonates

Revenue Growth & Guest Engagement

expand reach Revenue Growth and brand affinity.Enhance guest engagement

Oversee partnership marketing efforts

expand reach and brand affinity.

Team Leadership & Budget Management

Fostering a culture of creativity and innovation.

Design

Traditional print advertising
Direct mail

Collaborate

sales and revenue teams to develop promotions and campaigns

Digital marketing

SEO, SEM, social media, email campaigns, and website management.

Strategy

data-driven

HYPER-personalized

brand positioning

Channel Management

Identify trends worth investing

competitive analysis

Comprehensive marketing strategy

aligned

resort’s business objectives.

Oversee

partnership marketing efforts

PROCESS

Manage marketing budgets

strong ROI.

Build relationships with external agencies, vendors, and media partners to optimize marketing efforts.

Strengthen

brand identity and market positioning across all channels.

identify trends and opportunities.

Execute content that resonates

Revenue Growth & Guest Engagement

expand reach Revenue Growth and brand affinity.Enhance guest engagement

Oversee partnership marketing efforts

expand reach and brand affinity.

Team Leadership & Budget Management

Fostering a culture of creativity and innovation.

INTRO

Illuminate Your Brand Beyond the Screen

I THINK YOU'LL LIKE MY

MY TYPE

I THINK YOU'LL LIKE MY

MY TYPE

A strong digital core built on process, passion, and purpose.