Informed design coupled with robust insights ensures all touchpoints align with business goals and user needs.
The Finance Solution
Connecting the dots between brand standards, business strategy, and analytics. Strengthen brand identity and market positioning across all channels.
CREATIVE
Takes an informed design approach to connect the dots between business goals, user needs, and design outcomes.
Marketing
Impacts function and leads and/or provides expertise cross-disciplined project teams as outlined in marketing plan.
Project mgmt
Clear and actionable strategies to support an efficient and effective go-to-market plan.
Business Insights
Strategic insights and design thinking connect branding, business goals, and user journeys.
PROCESS
Brand positioning
Identify Trends
Competitive Analysis
Align process with business objectives.
Manage marketing budgets strong ROI.
Build relationships with external agencies, vendors, and media partners to optimize marketing efforts.
Strengthen brand identity and market positioning across all channels.
Identify Trends
Revenue Growth & Guest Engagement
Expand reach, Revenue Growth and Brand Affinity.
Execute content that resonates with data-driven, imaginative creative
brand positioning
Traditional print advertising,
Collaborate with sales teams to promote campaigns
Channel Management
Digital Fluency
Customer Centricity
Impact & Scope
Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
ANALYTICS
SKILLS
Integrated Marketing Strategy
Marketing Plan Execution
Creative Concepting
Creative Direction
Event Programming
Social Media Marketing
Business Development
Purpose-Led Values-Driven
Detail-Oriented
Branding
Digital Marketing
(SEO/SEM, Content Creation, Social Media)
Email Marketing
Lead Generation
Funnel Management
Copywriting
MARKETING
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing Strategies
Product Development
Product Marketing
Project Management
Selling Techniques
Social Media
PROFICIENCIES
Page Layout
Publishing
Frontend Web Design
UI/UX
WordPress
Lead Generation
CROSS-ORG SKILLS
Effective Communication
Results-Driven
Learning Agility
Digital Fluent
Business Development
Purpose-Led Values-Driven
data-driven
HYPER-personalized
brand positioning
Execute content that resonates
expand reach
Revenue Growth
and brand affinity.
expand reach and brand affinity.
Fostering a culture of creativity and innovation.
data-driven strategy + breakthrough creativity =
Analyzing full-funnel metrics to effectively forecast, test, and measure campaign success using strategic creativity to solve complex issues facing an ever-evolving landscape.
That only happens by working closely with marketing, sales, and product teams to develop and manage integrated marketing initiatives.
data-driven
HYPER-personalized
brand positioning
Execute content that resonates
expand reach
Revenue Growth
and brand affinity.
expand reach and brand affinity.
Fostering a culture of creativity and innovation.